This campaign was directly inspired by Balenciaga’s Fall/Winter 2023 campaign. I followed their unique brand identity by pairing bold headlines with matching visuals, just like the original. The concept mirrors the label’s bold minimalism and unconventional tone. All photography is my own. I served as the creative director throughout the entire process—from concept to execution.
Designed using Adobe Photoshop and Canva.
“Sock It & Rock It",” an original front-end web campaign concept introduces a fresh, modern way to style high heels—pairing them with socks for a bold, street-meets-chic look. I took on the roles of creative director, model, and editor, bringing the concept to life through my own visual storytelling.
Designed using Adobe Photoshop and Canva.
Winter Noir is a mock campaign and product concept I created to align with Calvin Klein’s bold, sensual brand identity. I came up with the name to reflect the sleek, elevated tone of the visuals, using black and white imagery to complement the theme. As the creative director and model, I styled the brand’s iconic logo underwear with the puffer coat to emphasize logo visibility and modern outerwear appeal. The headline, “Keep warm in your Calvins,” captures the mix of comfort, style, and allure that defines the brand.
Edited and designed using Adobe Photoshop, Lightroom, and Canva.
A series of mock ads for Gitti’s plant-based nail polish line, featuring the shades Firey Red, Cosmic Chrome, and Blossom Blush. Designed for digital ads, magazine spreads, and e-commerce, each visual highlights the color, formula benefits, and clean branding.
Designed using Adobe Photoshop and Canva.